Trend Reports Freya Gaskell · Trend Report

The New
Gentleman

SS27 · Menswear · Spring/Summer 2027

Smart dressing returns with softer silhouettes and fewer rules. The New Gentleman reflects the return of tailoring through a softer, more expressive lens — driven by office-core, economic uncertainty and evolving attitudes towards masculinity.

Men are investing in timeless tailoring while embracing decorative accessories, artisanal craftsmanship and refined self-expression. Formalwear becomes a versatile everyday wardrobe rather than clothing reserved for special occasions.

Antique Olive#6E7046
Tapestry Brown#5B4636
Aged Camel#B88B5A
Dusty Rose#D6A9A3
Vintage Blush#E7C6C7
Antique Gold#C8A54B
Faded Burgundy#6A3945
Cover
The New Gentleman SS27 — cover
Trend Overview
Trend overview — office-core, recession-core and new masculinity
Trend Translation
Trend translation — design language and expressive menswear direction
Reinventing the Tie
Reinventing the tie — the tie as a sculptural, expressive styling tool
Surface Direction — Interior Textiles
SS27 surface direction — interior textile influences and colour narrative
Surface Direction — Refined Natural Fabrics
SS27 surface direction — refined natural fabrics and key materials
Range Proposal
Range proposal — a commercial capsule balancing modern tailoring with expressive detailing