Trend Reports Freya Gaskell · Trend Report

Print &
Pattern Report

AW26/27 · Womenswear · Autumn/Winter 2026

A strong season for print — animal, heritage and decorative patterns lead AW27. Zebra and tiger print stand out across the season, snakeskin appears in neutral and deeper colourways, and checks take on an autumnal feel in moss, tobacco and mustard.

Paisley makes a strong return alongside ornate, vintage-feel tapestry prints, while woven geometrics bring a crafted element across knitwear, outerwear and separates. Overall the mood is bold and eclectic — a more-is-more, maximalist approach that makes print feel individual and collected.

Cover
Print & Pattern Report AW26/27 — womenswear trend report cover
Overview
Overview — animal, heritage and decorative prints as the season's key takeaways
Zebra
Zebra print direction, with colour references
Snakeskin
Snakeskin print direction, with colour references
Tiger Stripe
Tiger stripe print direction, with colour references
Paisley
Paisley print direction, with colour references
Tapestry Motifs
Tapestry motif print direction, with colour references
Folk Geometrics
Folk geometric print direction, with colour references
Plaid / Check
Plaid and check print direction, with colour references